I just had a strange experience on the UK search marketing blog, Apple Pie & Custard (the Site Visibility corporate blog). I clicked on their article, The Top 10 Sphinn Avatars, and Why from Sphinnâ€™s homepage hoping to see my rocking avatar. Alas, my face was not among the winners. In spite of this serious affront, I enjoyed the article and gave it a Sphinn. I even commented on Eloiâ€™s confusion of the Bartimus avatar, which he incorrectly labeled, “either a sock puppet or a Labyrinth character.” Any self-respecting biology freak would have easily identified the avatar as an ostrich, though the compression made me think it could have also been an emu or rhea bird.
Three largest, flightless birds…
Bartimus’ avatar aka an Ostrich:
A Rhea bird:
So, after I commented, I went back to Sphinn to see if there were any other amusing and informative articles. Less than two minutes later, Trillian informs me that I have a new message in my Yahoo account:
Title: Thanks for the comment on Apple Pie & Custard
From: Kelvin Newman
Thanks for stopping bye and commenting on our blog. In a shameless attempt to get you to sign up to our rss feed I thought I would send you a quick email with the url http://feeds.feedburner.com/ApplePieCustard
Cheers in advance
Now this might sound like shameless self-promotion to some of you, but as Stuntdubl recently informed me, thatâ€™s simply the nature of an SEO, especially a good one. Can I fault a marketer for being an opportunist? No, in fact, I applaud the Apple Pie & Custard team: Damon Lightley, Eloi Casali and Kelvin Newman. This is genius! Maybe itâ€™s my southern background, but I love good manners.What makes this email so awesome? They’re being:
- Polite – A rarity in the sea of anonymous and noisy blogging douche bags.
- Timely – If you’re going to ask a visitor for a favor, hit them up immediately after they’ve been to your site! They’re much more willing to listen now (while you’re still on their mind) than tomorrow when they have a report due, twelve emails to answer and a meeting in five minutes.
- Smart - Customer retention is a pain online. Face to face rejection is much more difficult, so any opportunity you have to personalize a visitor’s experience will increase your chance of them remaining a loyal reader or customer.
So, that’s why I hereby present to Apple Pie & Custard, the completely fake award: Miss Congeniality of Search Marketing Blogs!
Note to Google: None of the links were paid for though I do take cash, checks and free stuff if those I link to are in a thankful mood.
August 31, 2007 at 3:56 pm
I’m just glad you don’t think we are too pushy for asking!
The motivation for us is quite simple, I know how many great SEO blogs are out there so we really appreciate the time people take to comment, so if we can always try to say thank you.
And what better opportunity to get people to subscribe to feed than the same email!
August 31, 2007 at 4:06 pm
I definitely don’t think it’s too pushy. Like I said, it’s smart, polite and timely. Great marketing! =)
September 19, 2007 at 12:56 pm
I think you guys hit this dead on. You would be surprised how many more visitors, commenterâ€™s, link backs I receive by just being polite in saying thanks for commenting on my article etc. Just seems that most people are too busy to leave a simple thank you message. Itâ€™s all in the details ïŠ
September 19, 2007 at 1:05 pm
Darrell, thank you for comment! haha, I’m being polite. Seriously though, there’s something to be said about being polite and pro-active.
September 20, 2007 at 6:10 am
When you are just starting out with a blog, like we are, every reader counts so it pays to be nice to them!
September 26, 2007 at 12:11 am
Want to start your private office arms race?
I just got my own USB rocket launcher Awsome thing.
Plug into your computer and you got a remote controlled office missile launcher with 360 degrees horizontal and 45 degree vertival rotation with a range of more than 6 meters – which gives you a coverage of 113 square meters round your workplace.
You can get the gadget here: http://tinyurl.com/2qul3c
Check out the video they have on the page.